+44 208 194 7960 info@etratalent.com

About us


We prioritise the development of people

Who we are

ETRA Talent is a specialist contingent and executive search business that specialises in the mid-to-senior level of the Banking & Financial Services, Commerce & Industry markets. Headquartered in Mayfair, London with our international offices in Dubai, UAE. ETRA Talent was established to provide clients and candidates with tailored and memorable resourcing solutions and career management, combining both traditional methods and state-of-the-art technology (Insights/AI).

We have a tremendous breadth of industry knowledge from working with clients across International Banking, Prime Brokerages, Trading Firms, Sovereign Wealth Funds, Private Equity Funds, Investment Managers, Asset Management, Family Offices, FinTech start-ups, and Crypto Market makers.

Here at ETRA Talent we firmly believe that people make the difference and that is where our story begins; with trust, respect, and understanding of what each person wants. With over 18 years of experience in the recruitment sector, we are well-positioned to place outstanding individuals into companies that can deliver remarkable results and establish incredible teams.

Our values

We live by these core company values.

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Exceptional

We’re dedicated to ongoing improvement, superior performance, and constant innovation.

This doesn’t come easily, which is why we take time to develop and inspire our people; so they’re set up to succeed and always strive for exceptional results.

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Trusted

We’re committed to establishing and maintaining strong, long-term, and ethical relationships with everyone we encounter.

Our communication is always open and honest, and our interactions are consistent, ethical, and inspire confidence.

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Respected

We believe respect is earned and not given. Which is why we treat people as we would like to be treated.

We’re not scared to share knowledge as we aim to empower everyone we work with. Our environment is designed to create a collaborative, positive, and inclusive culture of mutual respect.

Awesome

Awesome

Our endless energy makes us awesome to work with and more often than not highly memorable.

We pride ourselves on our in-depth industry knowledge and delivery record. Our intention is to motivate everyone to be remarkable, so we will be too.

We're part of the Recruitment Entrepreneur Group

With the backing of our investors, Recruitment Entrepreneur, we have the resources and strategic guidance to establish ourselves as a market leader in specialist contingent and executive search in our respective sectors. 

This valuable partnership allows us to leverage extensive industry knowledge, global networks, and best practices to provide unparalleled service to our clients and candidates.

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Meet the team

The team of industry experts ready to deliver all your recruitment requirements. 

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Parvyez Salam

Co-Founder and CEO

Parvyez is a positive and charismatic recruitment expert, with a passion for people. He loves developing clients, candidates, and colleagues and takes tremendous joy in seeing people flourish. His extensive experience across four well-recognised recruitment businesses, together with his deep understanding of financial markets as a former banker, provide expertise that's invaluable to ETRA Talent. 

As a dedicated family man with three amazing children, Parvyez's life includes a fervent passion for football and running and a commitment to raising money for charitable causes. 

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Sultan Afzal

Co-Founder and CEO

Sultan is a vital part of ETRA Talent. With 18 years of recruitment expertise having worked across three global firms, he's previously specialised in international coverage across UK, Europe, and the Middle East markets.

Outside work, a devoted family man with four children Sultan's dynamic life includes a passion for sports, from running to boxing. His diverse skills and commitment to excellence enrich ETRA Talent, making him a key contributor to the team.

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Jeremy Roberts

Chief Financial Officer

Jeremy is a chartered accountant experienced in leading both finance and operational functions, with a strong track record.

He has excellent commercial awareness with a keen eye for improving ETRA Talent's operation to improve EBITDA while simplifying work approaches. 

Daisy Betteridge

Daisy Betteridge

Operations Director

Daisy oversees and manages all operational activity within ETRA Talent. She implements best-practice business guidelines and strategies to ensure everything runs smoothly and efficiently. She also oversees all HR, office, and IT systems and services, including the CRM.

She is also our GDPR ambassador and manages all compliance and regulatory-related activities.  

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Sam Proctor

Marketing Director

With over 23 years of delivering marketing, communications, digital, PR, and events programmes globally across multiple sectors. Sam brings a wealth of marketing knowledge to ETRA Talent.

With 14 years in recruitment, she sets the strategy for all marketing activities to promote and expand the business effectively.

Greg Hollis

Greg Hollis

Board Director

With three decades of experience in recruitment, investment, and business growth, Greg Hollis is a seasoned expert in navigating complex corporate landscapes.

His strategic thinking and leadership are instrumental in driving the success and growth of ETRA Talent.

James Caan CBE

James Caan CBE

Board Chairman

Often recognised outside the industry for his appearance in the BBC’s Dragon’s Den series, James Caan CBE has been in recruitment for over 30 years. As Board Chairman, James works closely with the ETRA Talent team to support the strategic direction of the company.

His wealth of knowledge in the recruitment industry enables leaders within the business to learn from his considerable experience and expertise.